There has been rapid advancement in the capabilities of artificial intelligence (AI) this year, posing many advantages and challenges to both consumers and business owners. These AI tools have the ability to create, interpret, and manipulate creative works, which is raising questions in the intellectual property world about potential copyright infringement.

 

Many platforms, including Canva, Grammarly, and Zoom, have even started to include AI tools to help users create original and unique works. Although these AI-generated works can be interesting and convenient, the question still remains as to who “owns” the content. The AI developer? The AI user? The AI itself?

 

What is a Copyright? 

A copyright is a type of intellectual property that protects original works as soon as the author creates the work into a tangible medium of expression. This can include a painting, any written work, movies, and much more. When a copyright is created, there must be an author who claims the work. When an AI generator creates the content, the line becomes blurry as to who is the “author.” 

 

Does Copyright Infringement Apply to AI Creations?

Although these conversational and generative AI technologies are fairly new, there are still relevant laws that can apply to and protect ownership rights. AI generators are capable of accidentally producing content that is similar to existing works due to its unpredictability. For common copyright infringement, the plaintiff must be able to prove that the defendant “copied” the work with unauthorized access. For AI outputs, access or “copying” might be shown by evidence that the AI program was trained using their original works to create similar outputs. 

 

There have already been many litigations with this issue since 2021. In 2022’s Andersen vs. Stability AI et.al, three artists formed a group to sue the Stability AI platform developers on the basis that the AI platform was using the group’s original works to train their AI generator, allowing users of the platform to generate content from their existing and protected works. The case is still being observed, but if the court finds that the AI-generated work is unauthorized, substantial infringement penalties may apply. 

 

Just as with generative AI itself, the requirements and litigation process for copyright infringement will continue to evolve as more challenges emerge. It is crucial that respected rights between users and creators are established to uphold the overall principles of intellectual property. 

 

If you have any questions regarding the use of generative AI in your business or the protection of your intellectual property, contact Martin IP Law Group! We are experts in helping you harness the power of your creations while ensuring that they are protected. Let’s connect today!

No matter the size of your business, you deserve the rights to your unique intellectual property. From large-scale manufacturing concepts to small and innovative objects, we believe all ideas are worth protecting. With one of our three fractional counsel plans, we have something for everyone from entry-level to robust guidance. Martin IP Law Group is able to provide your business with timely, on-demand support that allows you to protect, enforce, and maximize the value of your intellectual assets. 

 

What is Fractional Counsel? 

We provide many of the same services as an in-house intellectual property attorney would provide. However, because some businesses’ needs or budgets do not justify hiring an in-house attorney, we offer all of the necessary services part-time at a fraction of the cost. All services are provided for a flat rate, a monthly fee. With one of our three unique fractional counsel plans, you can budget for legal fees with confidence in knowing that the fees will be consistent and regular! 

 

Is it right for your business?

Ask yourself these questions to see if Fractional IP + Startup Counsel is right for your business: 

  1. Is budgeting for legal expenses difficult?
  2. Are your company’s legal needs inconsistent, such that a full-time in-house attorney would be underutilized?
  3. Is the cost of hiring a full-time, in-house attorney beyond your company’s budget?
  4. Is it difficult to get legal advice when you need it?
  5. Would you benefit from proactive advice and legal services?

If the answer to any of these questions was yes, then your business may be a good candidate for fractional IP services. 

 

What are the benefits?

There are ways that fractional IP counsel could benefit your business. Here are some of our favorites: 

  1. Saves you and your business money 
  2. Proactive legal representation 
  3. Consistent and controlled cost 
  4. Free time to focus on the growth of your business
  5. Customized and timely legal services 

 

With expert legal knowledge, industry insights, and a commitment to personalized, on-demand service, Martin IP Law Group is ready to serve your business as a strategic partner in safeguarding your intellectual assets. Contact us today to get started! 

In 2012, Jill Marshall and April Nelson brought together their years of experience in occupational health and formed JC Michaelson ™ to help employers and employees make better-informed healthcare decisions. The company now provides healthcare education to businesses, fostering skills that create a healthier and more productive work environment. JC Michaelson ™  is a Women-Owned Small Business (WOSB) Federal Contracting Program Member, HubZone-Certified Small Business, and a Certified Women’s Business Enterprise (IN). 

 

In today’s competitive business landscape, intellectual property has become a valuable asset for companies of all sizes. April and Jill knew they wanted their experience to be validated and their small business to be seen as credible in a market dominated by larger consulting firms.

 

For small businesses, harnessing the potential of intellectual property can be a game-changer, helping business owners stand out in their market, collaborate with larger companies, and establish a solid foundation for growth and recognition.

 

Jill and April met Rick Martin at a local networking event and followed up to learn more about the possibilities for protecting their intellectual property. Jill stated, “One thing I learned early on is that when you own a business, you shouldn’t waste time on those who aren’t experts in their field. When we sat down and met with him, we knew right away he was the expert. He and his team know what they are doing and are going to get this done for us so much quicker and better.” 

 

This collaboration led to the trademark of the JC Michaelson name, as well as their Report of Early Discomfort Program (RED)™, a proprietary program used within their consulting. With so much intentionality and effort poured into these entities, Jill stated, 

 

“This is our program. We want to show our clients that we know what we’re doing. Others are doing similar things, but they’re not doing it with the background and experience that we have. This is our brainchild, let’s protect it.” 

 

With their growth and success, it is our honor to be securing trademarks for a small business that is making waves in their industry, especially one that is predominately male-run.  

 

For small businesses, having a solid IP protection strategy is vital to safeguarding names, and patents, and establishing copyright protections, and is necessary for future growth. A robust intellectual property portfolio also enhances the credibility of a small business in the eyes of partners and clients. Likewise, partnerships with larger companies become more appealing when they can demonstrate their ability to protect their intellectual property. 

 

By investing in IP protection, this small business has created a strong foundation for future endeavors, while establishing its position in the market. This also ensures its unique programs and initiatives continue to thrive and impact the industry. And, we’re honored to be a part of helping companies from small to large thrive!

 

If you are ready to protect your intellectual assets and make waves in your industry, reach out to Martin IP Law Group today!

In the late 1950s, a new doll was sweeping the nation – Barbie. Trademarked in 1959 by Mattel, the rights to the name “Barbie” extend far beyond dolls. Clothing, car accessories, and other lifestyle items also fall under their intellectual property plan. 

 

The new Barbie movie, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling as Barbie and Ken, was released across the globe on July 21, 2023. With its $145 million set budget and $150 million marketing budget, it certainly exceeded expectations. The movie had the biggest box office debut of the year and is history’s biggest female solo-directed film. 

 

The World Intellectual Property Organization states the brand has licensing deals with over 100 companies as part of the movie’s marketing plan. However, despite its success, this seemingly innocent movie about the world’s most well-known doll sheds light on the evolution of trademark protection, owner’s exclusive rights, and public expression.   

Territorial Misrepresentations 

You may have heard about Barbie’s legal challenge involving the “nine-dash line,” representing China and Taiwan’s claims of territory in the South China Sea. This illustration is seen on a cartoon-like map shown in the movie’s first half. Vietnam and the Philippines claim this misrepresents how the territories are actually split. 

 

Forbes reports that the leader of the cinema department of the Ministry of Culture, Sports, and Tourism in Vietnam, Vi Kien Thanh, says, “Vietnam’s National Film Evaluation Council has decided the film would not be granted a license over its inclusion of the ‘illegal image.’” 

 

Warner Bros. defends the map, describing it as a “whimsical, child-like crayon drawing” and stating that it represents “Barbie’s make-believe journey from Barbie Land to the real world.” While representatives say it was never meant to cause controversy, they aren’t making any moves to accommodate the alteration requests. 

Music Matters

As a multibillion-dollar industry, Hollywood seems untouchable and far removed from the lives of middle-class working people – so do large toy companies like Mattel, Barbie’s manufacturers. Plus, how does this all fit into intellectual property law? 

 

Two decades ago, “Barbie Girl” was released by Aqua. Not surprisingly, this led to a lawsuit between the Danish band and Mattel over using the popular doll’s name in the lyrics. Since the song was considered a parody, it was protected by the First Amendment. 

 

During the credits, the 2023 movie features a remix of this song, titled “Barbie World (With Aqua)” by Nicki Minaj and Ice Spice. Instead of leading to a lawsuit like its predecessor, Mattel embraced the song without hesitation. 

 

Mattel, Inc. vs. MCA Records, Inc. shows that no one is exempt from trademark infringement, even massive corporations. It also raises questions about parody and brand rights. 

 

Intellectual property laws exist for a reason, to protect ideas central to a business’s brand identity and legacy. Like Barbie, many trademarks and copyrighted materials are household names and deserve to be appropriately preserved – just like small business owners’ and entrepreneurs’ ideas do. 

 

At Martin IP Law, our legal experts work with all types of intellectual property (IP), including trademarks, copyrights, trade secrets, and patents. After you check out the new Barbie movie, schedule a consultation with us today to learn if our services fit your IP needs.

As of the writing of this blogpost, Top Gun Maverick is the top grossing film of 2022, having earned $401.8 Million at the box office to date. You may also have heard that shortly after the movie’s release, the family Ehud Yonay, the author whose 1983 “Top Guns” article inspired the original 1986 “Top Gun,” filed suit against Paramount Pictures alleging copyright infringement. The suit alleges that in 2018 Yonay’s heirs acted to recapture the rights to Yonay’s 1983 article, and, without their blessing (aka a license or assignment), Paramount’s 2022 sequel constitutes an infringement of elements of Yonay’s original story.

TALK TO ME GOOSE – WHY DO THEY CLAIM COPYRIGHT INFRINGEMENT?

The suit alleges that Ehud Yonay is the author of the original 1983 “Top Guns” article which appeared in the little known California Magazine. Shortly thereafter, Paramount acquired the rights to the story from Yonay for its 1986 motion picture “Top Gun”, which was a blockbuster success. For years it has been rumored that a Top Gun sequel was in the works. Top Gun: Maverick was originally scheduled to release on July 12, 2019, but was postponed, first to June 26, 2020, and then, after several more delays due to the Covid 19 pandemic, it was finally released on May 27, 2022.

There is a provision in the Copyright Act that allows an author to recapture the copyright to the author’s original material, after a set period of time – in this case between 35 and 40 years after the date the rights were transferred. Those rights can be recaptured by simply serving advance notice of the recapture on the original grantee, and recording that notice with the U.S. Copyright Office. Yonay’s heirs allege that the properly did that in January of 2018, by sending Paramount notice that it was terminating the transfer and recapturing the copyright effective January 24, 2020, and recording that notice  with the Copyright Office.  They contend that on January 24, 2020, the copyright to the Top Guns story reverted to Yonay’s heirs.  The suit alleges that Paramount deliberately ignored Yonay’s recapture of the copyright and proceeded with completion and release of the 2022 Top Gun: Maverick sequel without re-securing the needed rights to the original Top Guns story from Yonay’s heirs.

MAYDAY, MAYDAY, YONAY’S IN TROUBLE

While Yonay’s heirs may not be in a flat spin heading out to sea, we have reviewed the complaint and have more than a few concerns as to whether the complaint for copyright infringement can survive a motion for summary judgment. The first concern is whether Yonay’s heirs have standing to bring the suit in the first place. That is, are they the proper party who is the owner or a registered copyright in the Top Guns article. The second concern is one of timing. Was the film “completed” before the termination of rights that allegedly became effective on January 24, 2020?

DID THE HEIRS SLIDE INTO THE COPYRIGHT OWNER’S SPOT?

As we advised in our August 2019 Blogpost – you can’t bring an action for copyright infringement unless and until you register, or attempt to register, your work with the U.S. Copyright Office. So unless Yonay’s Top Guns article was properly registered with the U.S. Copyright Office, his heirs cannot bring suit. The complaint alleges that Yonay’s Top Guns story “was registered in the U.S. Copyright Office on October 3, 1983 (Reg. No. TX0001213463).” However, a closer look at that copyright registration reveals that this statement is not entirely accurate. Reg. No. TX0001213463 is for a “serial publication” and lists issues of the California Magazine published between February 1983 and January 1984 as being covered under the registration. Thus, the registration does not appear to specifically cover Yonay’s Top Guns story. Further, the owner of the registration is listed as being California Magazine, Inc. Therefore, it does not appear that Yonay, nor his heirs, are the owners of the claimed copyright registration. While Yonay’s heirs may claim that the spot was theirs and they didn’t slide into it, the registration which they claim gets them in the door does not help their case.

NEGATIVE GHOST RIDER, THE PATTERN IS FULL – YONAY’S TERMINATION MAY BE INVALID

Yonay’s heirs claim that Section 203 of the Copyright Act gave them the right to terminate the rights that had previously been granted to Paramount in the 80’s. However, the statute specifically and unambiguously states that the right to terminate a license or transfer of rights in a copyright does not apply to works for hire. The registration upon which Yonay’s heirs rely further indicates that California Magazine, Inc. was an “employer for hire”. So, there is a significant question as to whether Yonay or his heirs even had the right to terminate under section 203 as claimed, since it specfically does not apply to works for hire.

HIT THE BRAKES, AND MAYBE HE WON’T FLY RIGHT BY – TIMING IS CRUCIAL

Filming for Top Gun: Maverick began in May 2018, and it was originally scheduled to release on July 12, 2019. Had things gone as planned, the film would have been released well before the effective date of Yonay’s termination in January 2020. But the release, as often happens with large budget films ,was postponed to June 26, 2020. Then, after several more delays due to the Covid 19 pandemic, it was finally released on May 27, 2022. In this case, hitting the brakes caused the collision, where Yonay may have merely flown by if things progressed on schedule. Yonay’s heirs allege that “Maverick” did not finish the production in 2019, prior to the transfer of the copyright, but rather in May 2021. It is unclear when Paramount officially completed production of Maverick, but that timeline will likely play a critical role in the case.

HOLLYWOOD (PARAMOUNT), YOU LOOK GOOD

While it’s early in the case and many facts have yet to be revealed, Yonay’s heirs are no where near achieving missile lock tone on making a sucessful case against Paramount. If you have questions about copyright matters affecting you, we’d be happy to be your wingman. Contact us to see how we can help you lock in your rights!

 

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